The Power of Abandoned Cart Push Notifications: Why They Work

Every online business faces a common challenge: abandoned carts. Studies show that the average cart abandonment rate across industries is nearly 70%, meaning the majority of potential purchases never make it through checkout. Fortunately, abandoned cart push notifications provide a powerful solution to recover lost sales and re-engage customers.

That's why at Open, this was one of the first marketing automations our team built. Our restaurants are seeing abandoned cart push notifications can recover 30% of sales on average.

Why Abandoned Cart Push Notifications Work

1. Instant Customer Reach: Unlike emails, which can sit unread in an inbox, push notifications appear directly on a user’s device, grabbing their attention in real-time.
2. Personalization & Urgency: With dynamic content, businesses can tailor messages using the customer’s name and abandoned product details, adding urgency with phrases like “Your cart is expiring soon!”
3. Frictionless Re-engagement: A single tap on a push notification brings users directly back to their cart, reducing the effort needed to complete the purchase.
4. Mobile-Friendly: As mobile shopping continues to grow, push notifications ensure that brands stay connected with customers on the go.
5. Cost-Effective: Unlike paid ads, push notifications are a direct, cost-efficient way to nudge potential buyers back toward completing their orders.

The Data Behind Abandoned Cart Recovery

• Cart Recovery Rates: Research shows that abandoned cart push notifications can recover between 10-20% of lost sales, making them one of the most effective remarketing tools available. Our restaurants are able to recover 30% of lost sales.
• Conversion Lift: Customers who receive a push notification are 3x more likely to complete their purchase compared to those who don’t.
• Time Sensitivity: 50% of users who engage with an abandoned cart push notification do so within the first hour, emphasizing the importance of immediacy.
• Customer Retention Impact: Shoppers who recover an abandoned cart after receiving a push notification are 2x more likely to return for future purchases, building long-term brand loyalty.

Final Thoughts

Abandoned cart push notifications are a powerful tool for restaurants looking to maximize revenue. By delivering timely, personalized, and compelling messages, brands can successfully recover lost sales and improve their customer experience. If you’re not using push notifications in your abandoned cart strategy yet, now is the time to start!