Perspectives, best practices, and announcements from the team at Open.
Include Delivery Costs in Your Menu Prices — Not at Checkout
People hate delivery fees, and having them is killing your ability to convert third-party customers into direct customers.
The Payment Processing Lie: Your 'Rate' Isn't Your Real Cost
Most restaurants think payment processing is just a rate. Approval rates, tokenization, fraud systems, and AI-driven optimization matter far more.
A2P 10DLC vs. Toll-Free Numbers: Why Local A2P Numbers Are Becoming the Standard in Restaurant SMS Marketing
A practical breakdown of deliverability, trust, and compliance differences between A2P 10DLC and toll-free messaging.
Restaurant SEO 101: How to Rank #1 for “Best [Food] Near Me”
Modern SEO, AI-driven optimization, local content, and structured data — the 2025 guide to ranking #1 on Google for local restaurant searches.
How Restaurant AI Decides What to Send — Inside the Decision Engine
A deep dive into how AI determines what to message restaurant customers, when to message them, and why — using real-time behavior and adaptive personalization.
Articles
- Dec 9PaymentsThe Payment Processing Lie: Your 'Rate' Isn't Your Real Cost
- Dec 3SMSA2P 10DLC vs. Toll-Free Numbers: Why Local A2P Numbers Are Becoming the Standard in Restaurant SMS Marketing
- Dec 4SEORestaurant SEO 101: How to Rank #1 for “Best [Food] Near Me”
- Dec 2AIHow Restaurant AI Decides What to Send — Inside the Decision Engine
- Nov 27AIHow Restaurants Are Using AI to Increase Sales in 2025
- Nov 25SMSThe Complete Guide to SMS Marketing for Restaurants (2025 Edition)
- Nov 21OrderingHow to Increase Online Orders for Your Restaurant in 2025 (The Complete Playbook)
- Oct 16OrderingInclude Delivery Costs in Your Menu Prices — Not at Checkout
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