Why A2P 10DLC is the Best Choice for Restaurant Marketing
Texting is one of the most effective ways to drive restaurant orders—but not all numbers are created equal. If you're using a random phone number for marketing, you could be missing out on 30%+ higher deliverability rates and up to 4x better conversion rates. That’s where A2P 10DLC (Application-to-Person 10-Digit Long Code) comes in: a carrier-approved, high-volume messaging solution that ensures your texts actually land in your customers’ inbox.
At Open, we don’t just help restaurants send marketing texts—we set you up with the right A2P 10DLC number to maximize performance. Our restaurant partners see higher message open rates, more conversions, and a bigger ROI from their SMS campaigns. Whether you're sending promos, rewards reminders, or re-engagement offers, using the right number makes all the difference.
What is A2P 10DLC?
Application-to-Person 10-Digit Long Code (A2P 10DLC) numbers have become a popular choice for businesses aiming to enhance their marketing communications. These numbers are standard 10-digit phone lines specifically sanctioned for high-volume messaging, offering a blend of familiarity and efficiency.
Advantages of A2P 10DLC for Marketing:
- Enhanced Deliverability and Reduced Filtering: By registering A2P 10DLC numbers, businesses align with carrier regulations, leading to improved message delivery rates and minimized chances of messages being filtered as spam.
- Increased Messaging Throughput: Registered A2P 10DLC numbers can achieve throughputs of up to 75 messages per second (MPS), depending on carrier approval and the specific use case.
- Local Presence with Familiar Numbers: Utilizing standard 10-digit numbers allows businesses to maintain a local presence, fostering trust and recognition among recipients.
- Cost-Effective Solution: Compared to short codes, A2P 10DLC offers a more affordable option for businesses, especially beneficial for small to medium-sized enterprises.
Comparison with Other Messaging Options:
- Short Codes: These are 5-6 digit numbers designed for high-throughput messaging. They offer rapid message delivery, with throughputs starting at 100 MPS and potentially reaching higher rates. However, short codes involve higher setup and leasing costs, making them more suitable for large-scale campaigns.
- Toll-Free Numbers: Traditionally used for voice calls, toll-free numbers can also handle messaging. They offer moderate throughput capabilities, typically around 10 MPS, and are cost-effective. However, they may lack the local presence that 10DLC numbers provide.
Final Thoughts:
In summary, A2P 10DLC numbers provide a balanced approach for businesses seeking efficient, cost-effective, and trustworthy channels for their marketing communications. The choice between 10DLC, short codes, and toll-free numbers should be guided by the specific needs of the campaign, including message volume, budget, and desired customer engagement.
