From Owner to Toast to Open: How LaSorted's Pizza more than tripled online ordering sales

I’d tried a bunch of ordering systems. They all sounded good but didn’t really deliver. With Open, it wasn’t just software—it was a true partner who helped me actually grow.

Tommy B, Owner @ LaSorted’s

Overview

LaSorted’s is a 2 location pizzeria in Los Angeles, consistently voted as one of LA’s best pizzas. They serve amazing pizza, focaccia sandwiches, wings, and more and are loved by local patrons (and LA Dodger fans!).

Challenge

Tommy, owner of LaSorted’s, had tried numerous online ordering solutions that he felt like all overpromised and underdelivered. He had most recently switched from Owner to Toast before deciding to switch again and move to Open. When he migrated from Owner to Toast he saw an impressive 15% growth in sales, but felt like there was more juice to squeeze and wanted to partner with a company capable of giving him a terrific branded mobile app.

In addition to an online ordering system, Tommy wanted to partner with a company that helped with marketing. He felt like his previous vendors only offered online ordering software, but didn’t actually help him grow direct sales. He didn’t just want another tool, so he turned to Open to run first party online ordering with one simple goal: drastically grow my direct online business so LaSorted’s can reach its potential.

Solution

LaSorted’s had a CRM, strong social following, and incredible brand – so we got to work at Open putting together the mobile app and online ordering site while crafting a strategic marketing plan and corresponding calendar to drive serious sales growth. Once we established the foundational elements like the website and mobile app, we were able to further optimize his online presence across Yelp and Google My Business to help drive more top-of-funnel website visits. Upon launch, we leveraged his CRM to attract customers and built a strong feedback funnel to increase his Google reviews to improve his SEO.

Benefit #1: A branded mobile app loved by customers

Tommy’s customers finally got the great mobile app experience they were looking for. This made it significantly easier for his loyal customers to order directly from him, and introduced new functionality like real time driver tracking that his customers craved. For Tommy, this gave him a great marketing channel with push notifications, which we leverage for offers, events, new menu item launches, and more – it has significantly contributed to LaSorted’s online sales growth.

Benefit #2: Precious time saved on marketing

Tommy was looking to outsource some of his marketing efforts since he was busy in the midst of launching a second location. He was previously spending hours every week thinking about marketing campaigns and communicating those campaigns across sms and email. By leveraging Open, he was able to get precious time back to focus on opening location #2.

Switching to Open wasn’t just about getting a better app—it was about unlocking the full potential of LaSorted’s. And that’s exactly what happened.

Tommy B, Owner @ LaSorted’s

The Results

After switching from Owner to Toast, Tommy grew his sales by an impressive 15% but, like we mentioned earlier, he felt like the opportunity for LaSorted’s was far greater. After making another switch from Toast to Open he grew sales an additional 150%, which was more than double his Toast sales and triple his Owner sales.

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