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LaSorted’s Raises Thousands for LA Fire Relief with First Responder Pies
When wildfires swept through Los Angeles, LaSorted’s launched the ‘First Responder Pies’ initiative, using their digital ordering platform to raise thousands for LA Fire Relief and provide over 4,000 meals to first responders and affected families. By mobilizing their customer base and keeping donors engaged, they not only made a meaningful impact but also strengthened long-term community support and brand loyalty.
At Open, we love seeing our restaurant partners step up for their communities, and LaSorted’s just proved how powerful digital ordering can be in times of crisis. When wildfires swept through Los Angeles, Tommy Brockert and his team took action—launching the ‘First Responder Pies’ initiative and raising thousands for LA Fire Relief.
How They Did It
By adding ‘First Responder Pies’ to their online ordering menu, LaSorted’s made it easy for customers across the country to contribute. Every donation helped fund meals for first responders and families impacted by the fires. In just two weeks, they prepared and delivered over 4,000 meals to those in need.
Beyond just collecting donations, Open helped LaSorted’s gather donor contact information, making it possible to send personalized thank-you messages and share real updates on how their contributions made a difference.
Why This Matters
This initiative mobilized a community—it was about bringing people together to support those in need and making it easy for anyone, anywhere to lend a helping hand. By leveraging their app and online ordering platform, LaSorted’s turned their loyal customer base into a force for good. And by keeping donors informed, they built lasting goodwill that strengthens brand loyalty beyond a single campaign.
Notably, 89% of the customers who donated were first-time customers, with orders coming in from across the country—including New York, Texas, and Colorado. Many donations also came from people in LA who admired how LaSorted’s was giving back to their own community—many of whom have since become loyal customers.
What’s Next?
With the success of First Responder Pies, LaSorted’s has seen firsthand how digital fundraising can make an impact. Expect more community-driven initiatives in the future, as Tommy and his team continue using their platform to do good while serving up incredible pizza.
Read more about their efforts in the LA Times: LaSorted’s LA Fire Relief Efforts, where they partnered with Ozzy’s Apizza, Apollonia’s, Pizzanista, Little Dynamite, Naughty Pie Nature, Triple Beam, RC Provisions, Square Pie Guys, Prince St., Dtown Pizzeria, Naughty Pie Nature and more
