Simply Fish & FishBonz: Hands-Free Online Ordering Marketing
Simply Fish and FishBonz partnered with our platform to streamline and automate their online ordering marketing. What started as a search for an easy solution quickly turned into a complete transformation of how they engage with customers. By leveraging our AI-driven marketing automation, we’ve made digital engagement not just simple, but effortless, freeing up time for the restaurant team while significantly increasing revenue through SMS and push notifications.
Meet Derek Taguchi: The Passion Behind Simply Fish & Fishbonz
Derek Taguchi’s love for seafood started at an early age. A native Southern Californian and third-generation Japanese American, Derek grew up fishing with his father, learning how to catch, fillet, and prepare fish with skill and care. His passion for seafood and respect for the ocean shaped his dream of creating a restaurant that captures the essence of his experiences—where quality, service, and ambiance come together seamlessly.
“I wanted to get back to doing what I love—fishing and serving incredible food—rather than spending all my time figuring out what tools to use and how to use them,” says Derek. Like many restaurant owners, he found himself navigating an overwhelming number of marketing tools: email and SMS platforms, paid ads, website SEO, and more. It was too much.
The Challenge
Derek and his team at Simply Fish and FishBonz wanted to focus on creating the best seafood experience possible for their customers. From sourcing high-quality ingredients to crafting a memorable dining atmosphere, their energy was best spent perfecting their craft—not navigating the complexities of digital marketing. They needed a solution that would:
- Enhance customer engagement without requiring constant manual effort
- Automate marketing processes so they could focus on food and service
- Ensure brand consistency across all online platforms
- Leverage data-driven insights to optimize promotions and offers
Open’s Solution
Our AI marketing tool offers two key features: Assisted and Auto-Pilot.
- Assisted Mode allows restaurant owners to review AI-generated recommendations and implement them at their discretion.
- Auto-Pilot Mode takes everything off the owner's plate, running fully automated marketing campaigns based on customer behavior and restaurant goals.
Simply Fish and FishBonz opted for Auto-Pilot Mode, allowing them to focus entirely on their food and service while our platform handled all their marketing needs seamlessly. Here’s how we transformed Simply Fish and FishBonz’s online ordering marketing:
1. AI-Driven Content Calendar & Campaigns
- Our platform analyzes the restaurant’s existing brand voice from Instagram, Facebook, website, and any existing brand materials.
- It generates a customized content calendar, scheduling promotions, special events, and customer engagement campaigns automatically.
2. Push Notifications & SMS for High Conversion
- Automated push & SMS campaigns based on user behavior.
- Focus on high-converting triggers such as:
- Abandoned cart reminders to recover lost orders
- Lapsed customer win-back campaigns to bring back diners
- AI-driven upselling based on customer preferences and order history
3. Expert-Backed Strategy & Hands-Free Execution
- Our team has dedicated countless hours to studying what works and what doesn’t, ensuring our AI applies the best strategies.
- The platform provides expert-level marketing insights without requiring restaurant owners to become marketing experts themselves.
- Campaigns run seamlessly in the background without restaurant team involvement, while an analytics dashboard provides insights without requiring manual data tracking.
What Derek Has to Say
Their AI marketing platform is the expert I needed. After speaking more with their team, I realized how much time they have dedicated to seeing what works, and what doesn’t, and they have answers to all of my questions. In a world where restaurants are sold on so many products, Open is one that I could trust and rely on.
Derek Taguchi, Owner @ Simply Fish & FishBonz
Final Thoughts
With our AI-powered marketing automation, Simply Fish and FishBonz no longer have to think about their digital marketing—it just works. Our platform doesn’t just send messages, it acts as a full marketing team, giving restaurant owners the time and peace of mind to focus on what they do best.
Want to see how effortless marketing can be? Contact us to learn more!
