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Square Pie Guys Crushes Their Mobile App Launch with 850+ Downloads in 4 Hours!
With 98% of users enabling push notifications and a 20% return customer rate in the first 30 days, their app is already driving engagement, repeat orders, and lower marketing costs.
At Open, we love seeing our restaurant partners win big in the digital space—and Square Pie Guys just pulled off a massive W. Their brand-new mobile app launched with a bang, racking up 850+ downloads in just the first few hours!
How They Did It
Square Pie Guys knew that a strong incentive paired with a great product would drive serious engagement. To build hype, Leyla Soltani, their Marketing Lead, offered a $10 credit to the first 100 customers who downloaded the app—a smart move that created urgency and rewarded their most loyal fans. On top of that, their already strong welcome offers made downloading a no-brainer for pizza lovers.
Why This Matters
A fast start like this isn’t just about numbers—it’s about momentum. More downloads mean more customers engaging with the brand, easier access to ordering, and ultimately, increased revenue. Plus, with 98% of users who downloaded the app enabling push notifications, Square Pie Guys can now shift marketing efforts away from costly SMS and email campaigns toward push notifications. This not only reduces marketing expenses but also ensures direct and immediate engagement with their audience.
Even better, their return customer rate within the first 30 days was an impressive 20%, proving that the app is keeping customers coming back. One particularly dedicated fan even placed six orders in that time! This kind of retention signals that the app isn’t just a novelty—it’s becoming an essential tool for Square Pie Guys' most loyal fans.
A successful launch like this proves that investing in digital can pay off quickly when done right. More downloads mean more customers engaging with the brand, easier access to ordering, and ultimately, increased revenue.
What’s Next?
With this kind of traction, Square Pie Guys is well on their way to making their mobile app a go-to destination for their fans. Expect exclusive deals, rewards, and seamless ordering to keep customers coming back for more Detroit-style pizza goodness.
If you’re a restaurant looking to take your digital strategy to the next level, we can help. Hit us up to chat about mobile apps, online ordering, and marketing strategies that drive results!
Working with Open has been a game-changer for our restaurant. Their SPG app has opened up a whole new way for us to connect with customers. With powerful built-in tools for analytics, the ability to run push notifications, and dedicated support through Open, we’ve gained a lot of autonomy! We can easily run exclusive deals with flexible durations, all while accessing detailed data to track performance. It has definitely enhanced our overall restaurant experience, allowing for smoother customer engagement and sales processes :)
Leyla Soltani, Head of Marketing @ Square Pie Guys
