Pop's Bagels 4x's direct online sales

Pop’s Bagels is one of Los Angeles’s most beloved bagel shops. Known for its hand-rolled bagels, obsessive attention to quality, and neighborhood energy, Pop’s has built a brand people go out of their way for — and line up early to get.

In-store demand was never the question. Digitally, however, Pop’s had more opportunity to capture the loyalty and repeat behavior of its customer base. They were able to build a solid digital foundation through their POS's default online ordering system, but it wasn't fully reflective of the strength, frequency, and passion of the brand’s following.

For a high-velocity, repeat-purchase business like bagels, digital ordering wasn’t just a convenience. It was an opportunity to turn existing demand into a scalable, owned revenue channel.

Since adopting Open, Pop’s Bagels has achieved:

• 4× growth in digital ordering revenue

• A branded mobile app that drives repeat ordering

• Automated marketing and customer engagement powered by AI

• A unified digital system layered on top of their POS

Rebuilding the digital experience around speed, brand, and repeat behavior

Pop’s partnered with Open to rebuild its digital experience from the ground up.

Open launched a fully branded mobile app and upgraded online ordering experience designed for speed, habit-forming reorders, and high-frequency guests. Apple Pay and Google Pay reduced checkout friction. One-tap reordering made returning effortless. Smart upsells and popular-item highlights increased average order value without disrupting the brand’s simplicity.

Behind the scenes, Open unified ordering, CRM, loyalty, and analytics into a single intelligent system — turning digital ordering from a basic utility into a true growth engine.

AI-powered marketing that activates customers automatically

Instead of relying on manual campaigns or generic blasts, Pop’s now runs on Open’s AI-driven marketing system.

The platform automatically identifies when customers lapse, when demand needs a boost, and when loyal guests should be re-engaged. Campaigns — including promotions, push notifications, and SMS — are generated and sent without manual setup, continuously driving frequency and retention.

What once required planning, segmentation, copywriting, and scheduling now happens quietly in the background — intelligently and consistently.

From a solid foundation to a massive growth engine

Since switching to Open, Pop’s Bagels has seen a 4× increase in their direct digital sales.

This growth didn’t come from changing the menu or raising prices. It came from giving a great brand the digital infrastructure it deserved — one that converts existing demand into owned, repeatable revenue.

In the words of Zach at Pop's Bagels

"Kelly and the team at Open have revolutionized the way we take online orders making us far more efficient and sleeker. Our website is sharp, our app is approachable, and the AI marketing tool is futuristic in all the right ways. No wonder we're up 400% since our launch."

- Zach Liporace, Owner at Pop's Bagels

A system built for scale, not just transactions

Today, Pop’s Bagels runs its digital business on a single intelligent platform layered on top of their POS — powering ordering, marketing, loyalty, and customer engagement together.

Open transformed online ordering from a side channel into a core revenue engine — one Pop’s fully owns.

For restaurants built on quality, community, and repeat customers, Pop’s Bagels shows what’s possible when great food meets great systems and technology.