LaSorted’s grows online sales 500% after switching to Open

LaSorted’s, one of Los Angeles’s most loved New York–style slice shops, built a cult following through third-party delivery platforms. But sales on those marketplaces fluctuated constantly — driven by algorithms and promotions outside their control.

Their previous online ordering provider offered limited marketing tools and little integration with Toast POS. SEO was stagnant, promotions had to be built by hand, and first-party sales plateaued.

Tommy Brockert, LaSorted's Owner, knew that to open a second location, he needed a platform that would truly drive growth — not just process orders.

Since adopting Open, LaSorted’s has seen:

• 5× increase in direct online sales

• $20K vendor savings from consolidating tools and eliminating SEO fees.

• 15+ hours saved each month with AI-powered automation

Rebuilding the digital experience

LaSorted’s partnered with Open to relaunch its entire online ordering and marketing system on one intelligent platform.

The new mobile app and website are fast, beautifully branded, and built for conversion — with Apple Pay, Google Pay, one-tap reordering, and real-time loyalty syncing directly with Toast. Everything just works together.

Behind the scenes, Open’s AI runs ongoing marketing campaigns automatically — identifying lapsed customers, building personalized offers, writing copy, and sending push and SMS messages at exactly the right time.

Sales began to climb within weeks. They grew 3x within 6 months of partnering and now, a year later, have 5x'd their online business.

AI that grows sales and saves time

LaSorted’s AI support assistant now handles common customer questions instantly, freeing staff during busy hours. Meanwhile, the marketing AI runs continuous campaigns that drive retention and increase average basket size — no spreadsheets, no uploads, no manual work.

Together, they’ve turned LaSorted’s digital presence into a 24/7 growth engine.

A smarter system for the future

Since switching to Open, LaSorted’s has grown its online business to almost $1M per year – a 5× increase — while saving more than $20K per year in vendor costs and 15+ hours per month in manual marketing and support tasks.

Today, LaSorted’s runs on a single, intelligent platform that powers ordering, marketing, and customer engagement in real time.

Open’s AI makes growth predictable, customers loyal, and operations effortless — helping Tommy and his team focus on what really matters: great food and a growing community.