Flour Pizzeria moves from disconnected systems to a seamless AI-powered experience with Open

Flour Pizzeria is known for its handcrafted dough, local ingredients, and loyal community. As their digital presence grew, so did the complexity behind the scenes.

Their online ordering ran through Owner — a system that didn’t communicate cleanly with Toast POS. Loyalty points didn’t sync. Gift cards didn’t work both ways. The result was an experience that frustrated staff and limited what the team could do to engage customers directly.

Since adopting Open, Flour Pizzeria seen some incredible results:

• 96% growth in online sales within the first month

• $15K+ in annual cost savings by consolidating tools

• 15+ hours saved per month through AI-driven automation

From one-way syncs to true POS integration

Flour switched from Owner to Open to gain a fully bidirectional integration with Toast, where loyalty, gift cards, and ordering all work together in real time.

Now, when a customer earns or redeems loyalty points, those actions flow directly through Toast — no manual reconciliation, no double entry. Gift cards purchased online can be used seamlessly in-store, and vice versa. Every order, reward, and payment is unified in a single ecosystem.

Automated, AI-driven marketing

Flour’s marketing workflow used to require multiple platforms and hours of setup: building email lists, writing message copy, and uploading contacts manually.

With Open, AI handles all of it. The system automatically identifies when to re-engage customers, builds promotions, writes and sends personalized SMS and push notifications, and tracks performance across channels.

The result is a marketing engine that runs itself — increasing order frequency, retention, and average basket size while saving the team hours each week.

From limited tools to an intelligent growth platform

Since switching to Open, Flour Pizzeria has seen 96% growth in online sales, most of it coming through their new custom-branded mobile app. By consolidating marketing and ordering into one AI-powered platform, they’re saving over $15K per year and reclaiming 15+ hours per month of manual work.

A unified foundation for the future

With Open’s AI and Toast working together, Flour Pizzeria has replaced a patchwork of tools with one cohesive system — one that understands their customers, drives growth automatically, and connects every part of their business.

For Flour Pizzeria, it’s not just a better online ordering experience — it’s a smarter, simpler way to run the restaurant.