Schlok’s doubles online sales in four months

Schlok’s began as a beloved local bagel destination known for its East-Coast-style craft and authentic flavor. With plans to expand into a second location, the team recognized that their digital infrastructure needed to evolve. They wanted more than just online ordering — they sought a platform that would engage customers, reflect their brand identity, and support growth beyond pick-up and delivery.

Since adopting Open, Schlok’s has achieved:

• 2× growth in direct online ordering sales in four months

• $10K saved in annual vendor and messaging costs

• More than 47 hours saved each month by automating marketing and customer support

Building a unified digital platform

With Open, Schlok’s launched a branded mobile app, a modern online ordering interface, integrated loyalty program (in-store and online), and real-time customer support via AI. Their app includes features like Apple & Google Pay, one-tap reordering, driver tracking, and popular-item recommendations — all tied into a seamless ordering flow.

On the operational side, Open’s bidirectional integration handled loyalty points, gift cards, and order data in tandem with their POS system — eliminating silos and manual reconciliation.

Automating growth and support

The marketing and support functions at Schlok’s were transformed by Open’s AI. Instead of manually building campaigns, segmenting contacts, uploading lists, and writing copy, the team now relies on AI that auto-generates offers, sends push notifications and SMS, monitors feedback, and frees staff to focus on hospitality. The customer support agent addresses inquiries instantly, maintaining high service levels without increasing headcount.

Results that materialize fast

In just four months, Schlok’s achieved a 2× increase in direct online ordering sales. They saved over $10K annually in vendor and messaging costs and reclaimed more than 47 hours each month previously spent on marketing and support tasks. The new digital channel functions as a high-performing growth engine for the business.

Prepared for scale and success

With Open at its core, Schlok’s now operates on a unified digital platform that supports ordering, loyalty, marketing, and support in real time. This gives the business the foundation it needs to expand operations, deepen customer relationships, and control its growth trajectory — not just by reacting, but by proactively engaging.